It took seven years to create Mama Shelter, a unique urban hotel concept. "
We wanted to create a hotel that is equivalent to a pair of jeans", explains Serge Trigano (former president of Club Med). With his sons Benjamin and Jeramie, designer Philippe Starck, philosopher Cyril Aouizerate and architect Roland Castro, they acquired a 7-story disused car-park in a grungy part of town, and got to work.
Mama Shelter launched last September. 172 "digital" rooms, 5 colour schemes and Starck's signature. On arrival choose automatic check- in, or help from multi-lingual staff dressed by couturier Anne Gelbard, trained by Jean- Claude Elgaire, former chief concierge at the Plaza Athenée.
... Lire la suite. 
